Discontinued Pepsi ads starring rapper Ludacris
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Dear Mr. Reinemund, (CEO - PepsiCo Beverages International):
It is not often that I send an open letter in an attempt to rectify something that is so obviously wrong; actually this is the first one. However, the recent action to pull your 30-second television spot featuring recording artist Ludacris is appalling. Your organizations reason referenced consumer complaints, motivated days after cable TVs Bill OReilly, host of the Fox News Channels The OReilly Factor, accused your company of being immoral for using Ludacris to promote its product and urged his viewers to boycott the beverage company. This action by Pepsi has left me, a shareholder as well as the African American community, who are devoted Pepsi Co. (Pepsi-Cola, Frito-Lay, Quaker, Tropicana, Gatorade) consumers, angry, frustrated and disappointed.
This entire series of events is very irritating, especially since Pepsi, nor its consumers are concerned or uncomfortable with pop princess Britney Spears provocative costumes, stage antics, and lyrics, who currently is one of Pepsis biggest celebrity endorsers.
Please show your support and demonstrate to Pepsi and other corporations the collective economic power we have as the worlds largest consumer group.
It is not often that I send an open letter in an attempt to rectify something that is so obviously wrong; actually this is the first one. However, the recent action to pull your 30-second television spot featuring recording artist Ludacris is appalling. Your organizations reason referenced consumer complaints, motivated days after cable TVs Bill OReilly, host of the Fox News Channels The OReilly Factor, accused your company of being immoral for using Ludacris to promote its product and urged his viewers to boycott the beverage company. This action by Pepsi has left me, a shareholder as well as the African American community, who are devoted Pepsi Co. (Pepsi-Cola, Frito-Lay, Quaker, Tropicana, Gatorade) consumers, angry, frustrated and disappointed.
This entire series of events is very irritating, especially since Pepsi, nor its consumers are concerned or uncomfortable with pop princess Britney Spears provocative costumes, stage antics, and lyrics, who currently is one of Pepsis biggest celebrity endorsers.
Please show your support and demonstrate to Pepsi and other corporations the collective economic power we have as the worlds largest consumer group.
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100 signatures
Goal: 100
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87.
Tiffany Best
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I think Ludacris is a great rapper and that is wrong what Pepsi Did. But they let Britney show everything she's got and think that's ok. Go enjoy a coke for a while until they realize their racist behaviors.
12 March 2015
9 December 2014
2 November 2014
84.
Whitney J
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i luv ludacris! i think that if they can put the osbournes on a pepsi commercial they can put luda because they are just as bad if not worse than him. whatever he does he will always be supported so do ya thang babe we still luv u.
25 September 2014
83.
Bill C
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shut up and get over it it didn't do any thing to the black comunity get off that trip all redy
11 August 2014
9 August 2014
30 July 2014
15 June 2014
3 June 2014
19 May 2014
77.
A Spelmanw
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Ludacris deserved to lose his spot as a Pepsi spokesperson. His music is degrading and he is degrading to both black women and men. WAKE UP PEOPLE!!!
11 May 2014
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