Kellogg's is the leading name in cereal and the world's biggest producer of everyone's varieties of sugar-coated grain, rice and corn based morning foods. However, there is room for improvement. Frosted Mini-Wheats are a tasty tasty treat, but they're not 'mini.' They're too big to be called mini! You can perhaps fit 15 or so wheat thingies into a regular sized bowl. Not fair. I can't believe that a national travesty of such nature has not been addressed earlier. So, this is a call to Americans and cereal enthusiasts worldwide... I know I speak for the quiet flock when I cry "SMALLER WHEAT THINGIES!" I also see an upside that if they were smaller, they wouldn't break up and make your milk all funny as fast.. Hard to explain, but I'm sure that other mini-wheats lovers out there know EXACTLY what I mean. The cereal revolution has begun.