Rename Chivas USA
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We, the fans of Chivas USA, are calling upon Jorge Vergara and Antonio Cue to rename the team. Chivas USA was created with the initial intention to gain a broad national audience; however, this has not gone accordingly, as the team has continued to evolve.
At this point in time, Chivas USA has become a team representative of Los Angeles, as is evidenced by the diverse roster and fans in attendance. Yet, the current name does not represent this, and as a result, lacks in a connection to the surrounding community. Most successful international teams are named after their base city, not the country they are in. This is exemplified by Manchester United, Real Madrid, and FC Barcelona to name a few.
Thus, we are calling upon the owners and the front office of Chivas USA to realize that the team has evolved and that a more regional name involving the use of Los Angeles would be more advantageous to them for marketing, as well as to the local fans to put their arms around. We suggest the use of: CD Chivas LA, CD Los Angeles or Los Angeles FC, so as to embrace the true nature and existence of the team.
At this point in time, Chivas USA has become a team representative of Los Angeles, as is evidenced by the diverse roster and fans in attendance. Yet, the current name does not represent this, and as a result, lacks in a connection to the surrounding community. Most successful international teams are named after their base city, not the country they are in. This is exemplified by Manchester United, Real Madrid, and FC Barcelona to name a few.
Thus, we are calling upon the owners and the front office of Chivas USA to realize that the team has evolved and that a more regional name involving the use of Los Angeles would be more advantageous to them for marketing, as well as to the local fans to put their arms around. We suggest the use of: CD Chivas LA, CD Los Angeles or Los Angeles FC, so as to embrace the true nature and existence of the team.
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Richard E
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I am a season ticket holder who would love for my team to represent my city in name!
18 May 2012
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