Elegance contact lens to be relaunched

This is a formal petition, the aim of which is that the satisfied customers of Elegance coloured conventional soft contact lenses nowadays manufactured by Ciba Vision, a division of Novartis which has been previously manufactured by Pilkington-Sola Barnes Hind and Wesley Jessen express their displeasement towards Ciba Visions decision to discontinue this characteristic product line of their catalogue.

The undersigning people claim that:

- Elegance is a color contact lens which has a unique iris pattern that mimics the natural iris variegations present on the real human eyes and that has an exclusive, effective printing system that emulates handpanting (even being aware that this printing system ocasionally causes irregularities on the resulting lens).

Thus, we find a terrible mistake to discontinue a product that, in essence, does not have any brand that surpasses its cosmetic result and appeal when on the eyes of the wearer.

- Elegance contact lens is a product line that has risen its demand on the market during the last years due to an increase of the popularity of the product as a result of being seen on numerous celebrities and fashion icons, who choose this lens as a trademark for its unique results.

- We consider that there is no understandable reason to stop manufacturing a product with which a huge number of customers are happy and to which we are loyal.

- Customers who choose Elegance as their personal choice on color contact lenses do it because they specially try to avoid the monotonous, dull and artificial Dot-Matrix Pattern which is the system used to print 99\% of coloured contact lens nowadays, that kills the depth of natural eyes turning them into muddy, unpleasant colors, and express their desire to have the alternative to this dot matrix system that can really change their eye color, adding to it a glossy look and a perfectly simulated iris pattern, as they have enjoyed through all this years with the brand Elegance.

- Elegance color contact lens customers are perfectly aware that there is a brand (Natural Touch by Coopervision) that derives from the original Elegance patent that will give them a very similar result, since it is using the exact same iris pattern, although it is not printed with the same ink dispersion system which is responsible for creating the beautiful iris details that Elegance offers. On the other hand, Natural Touch by Coopervision provides the same range of colors, the same one tone basic color and the same dark outer defining limbal ring, so it is an ideal substitute for the lens we like, with the disadvantage for Ciba that the money will go straight to its direct competitors.

This means that most Elegance customers are not going to substitute Elegance for Freshlook, but for Natural Touch, a very popular brand and its direct competitor since Barnes Hind sold this design to both Coopervision and Wesley Jessen (now Ciba Vision) several years ago to create both brands.


- We think that Ciba Vision should be more aware of their customers needs and hear what they have to say. We also feel that Ciba Vision has proven to some of its customers (the undersigned) that it is a company that thinks not about offering quality, but about earning money. Taking a look at the internet forums about contact lens reviews you will discover that Elegance is the most popular brand, undoubtedly.

- We kindly try to transmit our opinion to Ciba Vision's headquarters and let them know our desire that this brand is relaunched.

- Finally, we state that we are customers from all over the globe who have been professionally fitted for the brand Elegance and who wear them successfully.