Urban Outfitters Outrage

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July 13, 2005





Mr. Richard Hayne


President and Chairman of the Board of Directors


Urban Outfitters, Inc.


1809 Walnut St.


Philadelphia, PA 19103





Mr. Hayne:





We, the undersigned, demand the following:





Immediate removal of the crude and offensive tee shirt: New Mexico, Cleaner Than Regular Mexico, from all Urban Outfitter stores nationwide and the website


A sincere public apology issued in the stores, on the website, and via your public relations outlets


Enrollment of executive management and staff at all levels in diversity training


Serious recruitment, hiring, and retention of minorities at the creative and managerial levels





You claim that your companys enormous success is owed to understanding your customers and connecting with them on an emotional level.





Do you really think that a twenty-five year old Mexican-American guy will like and buy this appalling piece of trash? Do you really think his family and friends will find it funny?





How dare you insult the Latino community so blatantly and so cheaply!





We urge you to be a strong leader and correct this egregious mistake immediately. This is a golden opportunity for you to show that Urban Outfitters can be edgy and hip without being racist.





Otherwise, the Hispanic community can and will take its $700 billion in purchasing power elsewhere. Our friends can too.


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Goal
200 signatures
Goal: 1,000
Latest Signatures
24 December 2015
200. Andrea S | Title or Occupation В Company or Organization В City & State (or Country) Brooklyn, NY В
6 December 2015
199. Priscilla A | I support this petition
16 October 2015
198. Emmanuel Horn | I support this petition
30 August 2015
197. Mary R | I support this petition
18 August 2015
196. Angela Savage | City & State (or Country) Chicago, IL I think it's an outrage that you would even THINK of putting such a comment on a t-shirt. You obviously are ignorant towards all minorities, and you don't know how much of an impact this has on a socially stratif
2 August 2015
195. Steven C | I support this petition
27 July 2015
194. Melissa Velez | Title or Occupation sales,retail City & State (or Country) las vegas, NV this shirt only promotes false stereotypes that our media continues to promote on a daily basis. I suggest you do a little research, and maybe you'll learn about something posit
23 July 2015
193. Luis G | I support this petition
22 June 2015
192. Samantha S | I support this petition
1 June 2015
191. Blanca R | Title or Occupation В Company or Organization В City & State (or Country) В В
20 May 2015
190. Vanessa G | I support this petition
15 May 2015
189. Daniel M | Title or Occupation Banker City & State (or Country) Sacramento, CA I am extremely offended about the marketing that you have chosen to do, I am demanding an immediate apology for your insensitivity towards all Mexicans!!!!
1 May 2015
188. Monica G | I support this petition
11 February 2015
187. Tamara A | Title or Occupation В Company or Organization В City & State (or Country) В В
26 December 2014
186. Elizabeth M | Title or Occupation Accounting Coordinator Company or Organization Urban Gateways City & State (or Country) Chicago В
25 November 2014
185. Wendy M | Title or Occupation Principal Company or Organization Xochitl Mexican Imports City & State (or Country) New York, NY В
13 November 2014
184. Jessica Roberts | I support this petition
1 November 2014
183. David W | Title or Occupation senior geologist City & State (or Country) Phila. PA Regarding the New Mexico/Mexico shirts that are reportedly in Urban Outfitters stores: The shirt's words are tasteless and the comparison being made is clearly racist. Immediate
14 September 2014
182. Mary Riley | I support this petition
7 September 2014
181. Edwin P | I support this petition
30 August 2014
180. Gloria E | Title or Occupation CEO, Founder City & State (or Country) Orlando, Florida Shame on you Urban Outfitters! You definately need a Diversity Quality Control Expert! As far as shopping at Urban Outfitters or Anthropologie Stores - NO MAS!
19 August 2014
179. Alberto Galloway | City & State (or Country) Oakland, CA What a bunch a racist pricks!!
30 July 2014
178. Victoria C | I support this petition
17 July 2014
177. Melissa A | Title or Occupation Planner Company or Organization Santa Fe COunty Government City & State (or Country) Santa Fe, NM Racist Humor encourages the acceptance of racism as a normal part of society
17 June 2014
176. Cynthia Keith | I support this petition
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Petition target:
Richard Hayne, President, Urban Outfitters Inc.
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