BMW REDUCED ENGINE POWER MODELS RECALL

Dear BMW Management,

As educated, experienced, and dedicated automotive enthusiasts who love to drive, we buy BMWs, and we do so with high expectations. We pay a premium for the engineering and attention to detail that creates the Ultimate Driving Machine, and recently we have been let down. The continuing problems with the REDUCED ENGINE POWER problems, especially on 3 Series E9x and 1 series has reached epidemic levels, with owners of cars less than two years old having various problems (coilovers, NOX sensors, and many others parts replaced), and countless hours of their time wasted. The source of the problem has not been identified yet, and we feel that weve been extremely patient in waiting for a real solution, which hasnt come.

Because of the likelihood of failure and the lack of a proactive approach on BMWs part, we have new cars were afraid to drive on long distance trips for fear of being stranded on the side of the road in the middle of nowhere. Even when the obvious symptoms start to appear our dealerships are reluctant to repair the vehicles even though everyone involved knows it is about to experiencing a failure, which leaves us no choice but to drive the vehicle until it dies, then call for a truck to pick it up. We are all driving a car with a major and well known engineering issue that we will eventually be responsible for repairing and a vehicle that cant be depended upon.

The effects of this issue on resale value are already apparent, and theres no doubt its affecting new vehicle sales as well. The horrible reliability were experiencing with this models is unacceptable from The Ultimate Driving Machine, as is your handling of the issue. If no solution for this problem is found, make no mistake that the financial cost to you will be much higher than it already is, with the loss of loyal customers and drastically reduced residual values on lease returns as we become more and more vocal about the issue. In spite of the problems, we still enjoy our vehicles very much and only want them to be as reliable and enjoyable as weve come to expect a BMW to be. Loyalty has its limits though, and continuing down your current path of temporarily solving the problem until the warranty expires makes pursuing legal actions such as lemon laws or a class action lawsuit a much more attractive option with every passing month.