iPhone app rating procedure
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The current app rating procedure creates an unfair negative bias in the app ratings by selectively asking users who delete the app to provide a rating, whereas users who use the app do not get asked to provide a rating.
This is similar to asking a customer at a regular store if they liked a product they just returned.
Better strategies can be found like:
- ask the user when they open the app the 10th times
- ask them after 1 week
etc.
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