Eliminate TV-Like Commercials Before Movies
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The advertiser solicitation agency, ScreenVision Cinema Network states; "We have a captive audience watching your advertisement. No interruptions! The patrons sitting in the theaters are not going anywhere."
We, the "captive audience", have had enough. TV commercials belong on television, not in movies that we pay for.
Because the Regal Entertainment Group has a practical monopoly on first-run movies in many areas of the country, we consider these practices to be unfair and intolerable.
We, the undersigned, believe that the further proliferation of advertisements into venues where the viewer cannot disregard them, such as a darkened movie theater, greatly detracts from the escapism of a motion picture. We believe the forced viewing of commercials before films will prove to be unprofitable for theaters that engage in the practice, and further alienate audiences into seeking alternative means of entertainment.
We hope to urge Regal, operating the largest theater circuit in the United States, to set an example within its industry and discontinue the showing invasive, TV-like commercials from the beginnings of movies.
Thank you for your time and attention in this matter.
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