Hasbro Bring Back the Star Wars Portrait Edition Dolls!
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To Head of the STAR WARS Toy Marketing Department:
This letter is coming to you as a plea from a focus group of STAR WARS collectors who regularly post over at www.theforce.net (the worlds largest STAR WARS fan website) who are writing to you in regards to the lack of a 12 series of female STAR WARS dolls/ figures.
We understand that your marketing research shows you that the main bulk of your toys go to young boys. However, there is a very strong group of younger (and older) females who enjoy STAR WARS who would love to see your company create collectible for our market.
It greatly disheartens many of us that your company completely dropped the ball and stopped producing any STAR WARS toys marketed for girls after the release of The Phantom Menace. We are assuming your lack of a girls line for Attack of the Clones was based on the lackluster sales of the Queen Amidala line of dolls. There is a reason why many of those dolls did not sell; the dolls were ugly.
Your 12 Padme and Zam from Attack of the Clones did not sell well because they were poorly made and were alarmingly ugly. Your Hidden Majesty Queen Amidala dolls did not sell overly well because most of them had the white makeup on them, a feature that little girls found weird and not much fun to play with.
Female collectors were thrilled in 1999 with the Portrait editions that your company created, including the four Queen Amidala dolls and the stunning, lovely new Princess Leia face mold introduced with the Ceremonial Leia. Our hopes soared that perhaps Hasbro had realized that they had the chance to chip into that vast market of high end doll collecting that is usually reserved for Barbie. We even enjoyed the toy line of Queen Amidalas, as they expanded our STAR WARS doll collection.
Mattel is the worlds largest manufacturer of girls toys because they understand one basic fact: girls like playing with pretty dolls. They sell millions of play line dolls a year, but they also make millions by just selling ball gowns. Girls like playing Princesses and Queens what better place for their imagination to soar than in the Universe created by George Lucas?
Mattel hires top quality artists to create beautiful face sculpts for their dolls and they put amazing amounts of effort to create accurate costume representation of the character dolls that they create. As an example, back in the mid 90s, they produced a line of Scarlet OHara dolls based on Gone with the Wind. The artists of this special collectors series went to the vaults at MGM studios, having been granted access to the actual gowns worn by Vivian Leigh. They scanned a portion of the pattern fabrics used on gowns, in particular her green print Picnic scene gown, then went to a mill, had the print scaled to Barbie size and had the fabric created for them. Collectors were more then happy to snatch up these dolls at $75 a pop.
Your company missed a golden opportunity to create a new Portrait Edition line of Dolls based on the Padme Amidalas costumes from Attack of the Clones, and now for Revenge of the Sith. The dresses worn by Natalie Portman for her character are gorgeous, feminine, and highly exotic. Over on theforce.net there are many male collectors as well as females who would love to own 12 Portrait editions of Padme that would now span the entire Prequel saga. Your company still has unexplored gowns from The Phantom Menace to create, as well as many, many gowns from Attack of the Clones and Revenge of the Sith.
The adult collector market for STAR WARS memorabilia is huge. Companies like Master Replicas and Gentle Giant sell out of high-end prop replicas and quality ceramic busts. Even your pricier Unleashed series, generally more aimed to adults, sells out and those early figures are starting to demand very high prices on the secondary market.
We would only ask two things of you in order to ensure that a revival of the Portrait Edition doll line is a success:
1) Put the time and effort into creating a beautiful, perfectly sized face mold for Padme that actually LOOKS like Natalie Portman. Natalie is one of Hollywoods most classically beautiful actresses today, and it is a crime that your company seems to have a problem with creating a 12 scale doll face sculpt that perfectly captures her appearance. Please size the head appropriately (no melon sized heads,) pay close attention to the makeup that you place on the doll, fill the entire head with hair, and have it styled to perfectly match those from the films.
2) Costumes: Send artists to the Lucasfilm archives and examine the costumes in minute detail, then create perfect 12 scale replicas of the outfits.
We believe that with the recent success your company has experienced with the 12 Barriss Offee, and Shaaki Ti (both dolls being near impossible to find) and the success of the 12 Ultimate Villain Anakin/Darth Vader figure, that your company should recognize that the market for the 12 line is still alive and thriving. The $49.99 price for the Ultimate Villain Anakin did not stop it from selling out everywhere. We strongly believe that if you produce a new series of Portrait edition female dolls for that same price tag or lower you would find that they would sell out almost immediately.
This series could encompass all of the strong women of SW, from the Jedi, to the Senators, to bounty hunters, to the freedom fighters. We would also recommend that you plan to explore the following possibilities for producing in the series:
Prequels:
The Phantom Menace:
Queen Amidala Theed Invasion Gown
Queen Amidala Pre-Senate lilac, Kimono outfit
Queen Amidala deciding to return to Naboo dress
Queen Amidala - Celebration Gown
Shmi and young Anakin giftset
Attack of the Clones:
Padme & Dorme giftset facing the Chancellor after the attack.
Padme Outlander disguise outfit
Padme & Anakin Giftset: First Kiss, Rainbow dress Lake Retreat Giftset.
Padme - Gold Meadow Dress
Padme - Fireplace Scene Dress w/ dinner scene wrap included.
Padme - Lars Homestead / Confession scene
Padme - White jumpsuit figure, improved w/ white wrap.
Padme - Wedding gown.
A new, attractive, Ultimate Bounty Hunter Zam Wesell
Aayla Secura Jedi Knight
Clone Wars
Asajj Ventress
Clone Wars Padme Snow outfit and lilac waving at Anakin outfits.
Revenge of the Sith
Padme & Anakin giftset Padmes bun hair & gown as she tells him the big news
Padme - Blue nightgown w/ jappor snippet.
Padme Empire Creation Senate Dress
Padme asking Anakin to speak to the Chancellor outfit.
Padme Ruminations scene green gown.
Padme - talk w/ Obi-Wan resting gown
Padme heading to Mustafar outfit.
Padme - Water, burial gown.
Young Aunt Beru & Owen Lars w/ baby Luke
Bail Organa w/ his wife and baby Leia giftset
Mon Mothma
Original Trilogy:
A newer, more feminine Leia in her traditional white gown from ANH
More feminine Hoth gear Leia
Leia in her Bespin outfit (something collectors have been wanting since Kenner dropped the line in 1981)
Leia and Han ESB giftset before hes dropped into Carbonite
Princess Leia in her Endor Ewok Village Gown
Endor Gear Leia w/o Speeder bike.
Limited edition exclusives could be sold directly to the adult collector market at www.starwarsshop.com. You could even make the dolls very limited in number by making them Comic-Con exclusives. Perhaps you can take a nod from Mattel. They offer an exclusive fan club for their higher end collectors dolls where you buy a membership and receive an exclusive doll. Then, afterwards, other dolls are offered exclusively to fan club members.
George Lucas created a universe filled with strong women who present great role models to young girls; even in our older years we continue to admire them. We would love nothing better than to see you revive the Portrait Edition 12 line that celebrates (in the words of Carrie Fisher) the distressed damsels of the STAR WARS universe.
If you strongly feel that this would be a waste of effort on your company behalf, we would like you to contact your representatives at Lucasfilm and advise to them that youd be willing to let Mattel produce such a series, we're sure after their stellar success with their collector's end "Lord of the Rings" series of dolls that they'd jump for the opportunity to produce this amazing line of dolls.
Thank you for your time and consideration.
This letter is coming to you as a plea from a focus group of STAR WARS collectors who regularly post over at www.theforce.net (the worlds largest STAR WARS fan website) who are writing to you in regards to the lack of a 12 series of female STAR WARS dolls/ figures.
We understand that your marketing research shows you that the main bulk of your toys go to young boys. However, there is a very strong group of younger (and older) females who enjoy STAR WARS who would love to see your company create collectible for our market.
It greatly disheartens many of us that your company completely dropped the ball and stopped producing any STAR WARS toys marketed for girls after the release of The Phantom Menace. We are assuming your lack of a girls line for Attack of the Clones was based on the lackluster sales of the Queen Amidala line of dolls. There is a reason why many of those dolls did not sell; the dolls were ugly.
Your 12 Padme and Zam from Attack of the Clones did not sell well because they were poorly made and were alarmingly ugly. Your Hidden Majesty Queen Amidala dolls did not sell overly well because most of them had the white makeup on them, a feature that little girls found weird and not much fun to play with.
Female collectors were thrilled in 1999 with the Portrait editions that your company created, including the four Queen Amidala dolls and the stunning, lovely new Princess Leia face mold introduced with the Ceremonial Leia. Our hopes soared that perhaps Hasbro had realized that they had the chance to chip into that vast market of high end doll collecting that is usually reserved for Barbie. We even enjoyed the toy line of Queen Amidalas, as they expanded our STAR WARS doll collection.
Mattel is the worlds largest manufacturer of girls toys because they understand one basic fact: girls like playing with pretty dolls. They sell millions of play line dolls a year, but they also make millions by just selling ball gowns. Girls like playing Princesses and Queens what better place for their imagination to soar than in the Universe created by George Lucas?
Mattel hires top quality artists to create beautiful face sculpts for their dolls and they put amazing amounts of effort to create accurate costume representation of the character dolls that they create. As an example, back in the mid 90s, they produced a line of Scarlet OHara dolls based on Gone with the Wind. The artists of this special collectors series went to the vaults at MGM studios, having been granted access to the actual gowns worn by Vivian Leigh. They scanned a portion of the pattern fabrics used on gowns, in particular her green print Picnic scene gown, then went to a mill, had the print scaled to Barbie size and had the fabric created for them. Collectors were more then happy to snatch up these dolls at $75 a pop.
Your company missed a golden opportunity to create a new Portrait Edition line of Dolls based on the Padme Amidalas costumes from Attack of the Clones, and now for Revenge of the Sith. The dresses worn by Natalie Portman for her character are gorgeous, feminine, and highly exotic. Over on theforce.net there are many male collectors as well as females who would love to own 12 Portrait editions of Padme that would now span the entire Prequel saga. Your company still has unexplored gowns from The Phantom Menace to create, as well as many, many gowns from Attack of the Clones and Revenge of the Sith.
The adult collector market for STAR WARS memorabilia is huge. Companies like Master Replicas and Gentle Giant sell out of high-end prop replicas and quality ceramic busts. Even your pricier Unleashed series, generally more aimed to adults, sells out and those early figures are starting to demand very high prices on the secondary market.
We would only ask two things of you in order to ensure that a revival of the Portrait Edition doll line is a success:
1) Put the time and effort into creating a beautiful, perfectly sized face mold for Padme that actually LOOKS like Natalie Portman. Natalie is one of Hollywoods most classically beautiful actresses today, and it is a crime that your company seems to have a problem with creating a 12 scale doll face sculpt that perfectly captures her appearance. Please size the head appropriately (no melon sized heads,) pay close attention to the makeup that you place on the doll, fill the entire head with hair, and have it styled to perfectly match those from the films.
2) Costumes: Send artists to the Lucasfilm archives and examine the costumes in minute detail, then create perfect 12 scale replicas of the outfits.
We believe that with the recent success your company has experienced with the 12 Barriss Offee, and Shaaki Ti (both dolls being near impossible to find) and the success of the 12 Ultimate Villain Anakin/Darth Vader figure, that your company should recognize that the market for the 12 line is still alive and thriving. The $49.99 price for the Ultimate Villain Anakin did not stop it from selling out everywhere. We strongly believe that if you produce a new series of Portrait edition female dolls for that same price tag or lower you would find that they would sell out almost immediately.
This series could encompass all of the strong women of SW, from the Jedi, to the Senators, to bounty hunters, to the freedom fighters. We would also recommend that you plan to explore the following possibilities for producing in the series:
Prequels:
The Phantom Menace:
Queen Amidala Theed Invasion Gown
Queen Amidala Pre-Senate lilac, Kimono outfit
Queen Amidala deciding to return to Naboo dress
Queen Amidala - Celebration Gown
Shmi and young Anakin giftset
Attack of the Clones:
Padme & Dorme giftset facing the Chancellor after the attack.
Padme Outlander disguise outfit
Padme & Anakin Giftset: First Kiss, Rainbow dress Lake Retreat Giftset.
Padme - Gold Meadow Dress
Padme - Fireplace Scene Dress w/ dinner scene wrap included.
Padme - Lars Homestead / Confession scene
Padme - White jumpsuit figure, improved w/ white wrap.
Padme - Wedding gown.
A new, attractive, Ultimate Bounty Hunter Zam Wesell
Aayla Secura Jedi Knight
Clone Wars
Asajj Ventress
Clone Wars Padme Snow outfit and lilac waving at Anakin outfits.
Revenge of the Sith
Padme & Anakin giftset Padmes bun hair & gown as she tells him the big news
Padme - Blue nightgown w/ jappor snippet.
Padme Empire Creation Senate Dress
Padme asking Anakin to speak to the Chancellor outfit.
Padme Ruminations scene green gown.
Padme - talk w/ Obi-Wan resting gown
Padme heading to Mustafar outfit.
Padme - Water, burial gown.
Young Aunt Beru & Owen Lars w/ baby Luke
Bail Organa w/ his wife and baby Leia giftset
Mon Mothma
Original Trilogy:
A newer, more feminine Leia in her traditional white gown from ANH
More feminine Hoth gear Leia
Leia in her Bespin outfit (something collectors have been wanting since Kenner dropped the line in 1981)
Leia and Han ESB giftset before hes dropped into Carbonite
Princess Leia in her Endor Ewok Village Gown
Endor Gear Leia w/o Speeder bike.
Limited edition exclusives could be sold directly to the adult collector market at www.starwarsshop.com. You could even make the dolls very limited in number by making them Comic-Con exclusives. Perhaps you can take a nod from Mattel. They offer an exclusive fan club for their higher end collectors dolls where you buy a membership and receive an exclusive doll. Then, afterwards, other dolls are offered exclusively to fan club members.
George Lucas created a universe filled with strong women who present great role models to young girls; even in our older years we continue to admire them. We would love nothing better than to see you revive the Portrait Edition 12 line that celebrates (in the words of Carrie Fisher) the distressed damsels of the STAR WARS universe.
If you strongly feel that this would be a waste of effort on your company behalf, we would like you to contact your representatives at Lucasfilm and advise to them that youd be willing to let Mattel produce such a series, we're sure after their stellar success with their collector's end "Lord of the Rings" series of dolls that they'd jump for the opportunity to produce this amazing line of dolls.
Thank you for your time and consideration.
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