Australian Classification Markings
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We acknowledge that film classifications are necessary. However, we do not appreciate the space that classification markings consume on DVD covers. The new classification markings are certainly more noticeable. However, the artistic integrity of each DVD cover has been sacrificed as a result.
This is the region 1 DVD cover for the film Constantine:
http://img88.imageshack.us/img88/8780/cover25wo.jpg
This is the region 4 DVD cover for the same film, featuring the new classification markings:
http://img88.imageshack.us/img88/6022/cover18wu.jpg
We suggest that a system be implemented (like the UK) whereby ratings are explained in detail on the rear of the cover, whilst only the rating symbol is placed on the front of the cover.
This is what the region 4 DVD cover could look like instead:
http://img88.imageshack.us/img88/995/cover36pb.jpg
If this change can not be made, then perhaps the classification markings could be printed on stickers that are affixed to the DVD cover (rather than the sleeve), giving customers the option to remove the rating once they have purchased the DVD.
We beg you to take this into consideration, as we believe that the new classification markings will negatively impact DVD sales in Australia. The new classification markings will encourage Australian consumers to import the titles, or may even result in increased levels of piracy. Please do not make purchasing DVDs more complicated for us DVD aficionados!
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The Office of Film & Literature Classification (OFLC) and local film distributors
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