Say No to Renaming UBC Bookstore
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UBC claims that the name UBC Bookstore does not adequately reflect the products and services that the store provides and that the word bookstore" is limiting and restraining to their business and to the changes that they are proposing which will make more "effective" use of the space. They also claim that the name "bookstore" is confusing to customers and visitors to campus which is absolutely ridiculous. While they say that they are still committed to selling books, their decision to rename the store is part of a UBC "rebranding" initiative that will see the space sell "fewer traditional books" and focus more on other services such as UBCcard, IT help desk and a "technology recharging system." It seems to me that they are rebranding the store at the expense of selling books and, despite their claims, this will no longer be a bookstore. Their website describes it as a 'one stop shop' that will also sell text books and course materials. Not a bookstore. To suggest that a bookstore on a university campus is not a sustainable or effective use of space or that the word "bookstore" is somehow confusing is outrageous.
By changing the name to UBC Central, UBC is effectively eliminating the presence of our campus bookstore and is contributing to the demise of bookstore culture in Vancouver in general.
The bookstore is an integral part of our academic community, not because it makes money but because it sells books. Changing the name is a mistake. UBC should be committed to maintaining bookstore culture and upholding the tradition of having a bookstore as a fundamental part of campus life.
By changing the name to UBC Central, UBC is effectively eliminating the presence of our campus bookstore and is contributing to the demise of bookstore culture in Vancouver in general.
The bookstore is an integral part of our academic community, not because it makes money but because it sells books. Changing the name is a mistake. UBC should be committed to maintaining bookstore culture and upholding the tradition of having a bookstore as a fundamental part of campus life.
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Goal
850 signatures
Goal: 100
Latest Signatures
10 December 2015
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11 November 2015
844.
Mary Haas
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Everyone's still going to call it 'the bookstore' anyway, since, you know, it's where we get our books. There really is no point.
10 November 2015
2 November 2015
30 October 2015
24 October 2015
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30 September 2015
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833.
Louise S
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UBC Central sounds like a train station and not an academic instituional bookstore, which is what it is!
12 September 2015
832.
Paula B
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Affiliation
UBC alumnus; current occupation: book publisher
While the campus is, no doubt, changed from the way it was when I walked it, and change and "rebranding" are surely inevitable, I feel that to change the name of the bookstore to obscure its (pr
9 September 2015
3 September 2015
28 August 2015
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17 August 2015
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