A Return to the Original Recipe of "Cinnamon Toast Crunch"

We, the breakfast eaters of the world, wish to voice our displeasure with the recently altered recipe of General Mills' "Cinnamon Toast Crunch" cereal. This relatively new recipe, introduced by many estimates around four or five years ago, is not worthy of the "Cinnamon Toast Crunch" nominer. In the 1990's, this product was made at a quality unmatched by nearly every competing breakfast cereal product. This was due to the following aspects (in no particular order) of the original recipe:

1. Cinnamon flavor. The current, inferior recipe of the cereal lacks a pungent cinnamon flavor. There is barely enough cinnamon flavor to be able to legally classify the cereal as cinnamon flavored. By contrast, the old recipe was ripe with not only the flavor of real cinnamon, but also featured the grainy texture of "cinnamon toast." Nowadays, this abrasive and highly pleasing texture has been replaced with a much subdued and "flatter" texture.

2. Toast nature. The current, inferior recipe of the cereal lacks a true toast-like nature. What was once a much "toastier" recipe is now what can be called "doughier." This is a matter of internal texture. The old recipe was in this respect superior.

3. Crunch factor. The current, inferior recipe of the cereal lacks it's original type of crunch, which was a very distinct crunch as opposed to the current one. The current crunch is very soft, which is displeasing. This is due in large part to the "puffier" nature of the new recipe. There is too much air inside each flake of the new recipe, resulting in not only a subdued crunch, but also in maximum flavor potential for each spoonful of flakes. The old recipe had no such problem. In fact, the dense nature of each flake of the old recipe resulted in a longer preservation of the flakes in milk. In other words, it took longer for the flakes to get soggy.

These factors, when taken seperately, are enough of a travesty. However, when taken collectively, as they are in the new recipe of "Cinnamon Toast Crunch", the effect is devestating. What was once the pinnacle of the breakfast experience has become simply one of thousands of mediocre cereals now touted on the basis of clever commercials and brightly designed boxes. We the people are convinced that the only way to rectify this situation is not to simply alter the current recipe to more closely resemble that of the old, but to completely scrap the new recipe altogether in favor of the old, unaltered recipe. The old recipe of "Cinnamon Toast Crunch" was a crucial part of American (and indeed, worldwide) identity and childhood memory. We love it, we need it, and we miss it.