Dove's Commercial in the Middle East is Unacceptable
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To Whom it May Concern at Dove,
I am writing to you as a deeply concerned customer. I have
been using Dove soap and products for my entire life- we
never used any other soap growing up. When I heard about
Dove's "Campaign for Real Beauty" and "The Dove Self-Esteem
Fund" while I was home in California I was very pleased
with the concept. I was happy to see girls and women
encouraged to be themselves and to be more confident about
and satisfied with who they are and how they look. As a
teacher I constantly come across girls who are lacking in
self-esteem and who suffer from negative body images.
Imagine my utter dismay and disgust as I watched a Dove
commercial on the Arab satellite channel MBC 1. I am
currently living and working in Cairo, Egypt. In the
commercial three different Arab women with three different
hair types are shown. One of the women is shown eating
chocolate and she says that she loves chocolate. She then
says that the weight gain which comes with eating chocolate
"kills her". What comes next is the most outrageous part,
this young, beautiful woman is then shown weighing her self
on a bathroom scale and the scale reads 49.8 kilograms- A
lightweight by all means. This poor girl then proceeds to
pretend to shoot herself in the head as she is upset with
her weight. How is it that you find this commercial
acceptable to air in the Arab world when you claim to be
campaigning against the pressures women face to fall into
defined notions of beauty? The commercial has so outraged
me, and many of my friends, see below, that I am ceasing all
my purchases of Dove products until the commercial is pulled
from the air and an apology is issued. I eagerly await
your response.
Rania Lashin
I am writing to you as a deeply concerned customer. I have
been using Dove soap and products for my entire life- we
never used any other soap growing up. When I heard about
Dove's "Campaign for Real Beauty" and "The Dove Self-Esteem
Fund" while I was home in California I was very pleased
with the concept. I was happy to see girls and women
encouraged to be themselves and to be more confident about
and satisfied with who they are and how they look. As a
teacher I constantly come across girls who are lacking in
self-esteem and who suffer from negative body images.
Imagine my utter dismay and disgust as I watched a Dove
commercial on the Arab satellite channel MBC 1. I am
currently living and working in Cairo, Egypt. In the
commercial three different Arab women with three different
hair types are shown. One of the women is shown eating
chocolate and she says that she loves chocolate. She then
says that the weight gain which comes with eating chocolate
"kills her". What comes next is the most outrageous part,
this young, beautiful woman is then shown weighing her self
on a bathroom scale and the scale reads 49.8 kilograms- A
lightweight by all means. This poor girl then proceeds to
pretend to shoot herself in the head as she is upset with
her weight. How is it that you find this commercial
acceptable to air in the Arab world when you claim to be
campaigning against the pressures women face to fall into
defined notions of beauty? The commercial has so outraged
me, and many of my friends, see below, that I am ceasing all
my purchases of Dove products until the commercial is pulled
from the air and an apology is issued. I eagerly await
your response.
Rania Lashin
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Goal
250 signatures
Goal: 100
Latest Signatures
27 December 2015
26 December 2015
22 December 2015
248.
Halema B
|
I am very suprised to hear that 'Dove' would air a commercial ad like this... I live in the U.K. so I haven't seen an 'Dove' ad described as it is in this prostest. I myself do by 'Dove' produces all the time because of the commercial ads that come on air
19 December 2015
18 December 2015
12 December 2015
28 November 2015
244.
Muttahera W
|
Dove ought to be more responsible for the images and messages they portray, Holding the moral high ground on the issue of Women's body image and self esteem should not permit Dove to make such serious errors of judgement in their advertising without censu
23 November 2015
243.
Bassam I
|
Please refrain from very harmful commercials! Your hostile commercial airing in the Middle East has made many of your Muslim and Middle Eastern customers disappointed. Many of us will not purchase any of your products until you immediately cancel this abs
23 November 2015
242.
Noufal I
|
Dove should really think about the psychological effects these ads have on impressionable teenage girls.
22 November 2015
11 November 2015
7 November 2015
2 November 2015
27 October 2015
237.
Sam Freeman
|
This is outrageous !! I will no more buy Dove products, and discouarge everyone would do.
27 October 2015
17 October 2015
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5 October 2015
5 October 2015
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30 September 2015
20 September 2015
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26 August 2015
23 August 2015
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