Marshall Field Name Change

"People traveling to Chicago seek out the flagship store on State Street. When they see a Macy's sign, they will assume Marshall Fields has left town. Macy's name does not carry the weight or prestige that Marshall Fields does."

"I have been a faithful customer since I was 8 years old and have had a Regards account since 1994. Your decision is extremely disheartening to me. I urge you to reconsider as it would likely result in the loss of me as a devoted customer."

"It's a Chicago landmark!!!!"

"Leave our landmarks alone. Macy's is New York and Field's is Chicago. I refuse to shop in Macy's unless I'm in New York."

"Marshall Field's is a Chicago tradition. If I wanted to shop at a NY store, I'd go to NY."

"I will definitely not shop at "Macy's"; it's just not the same as our classic Marshall Field's in Chicago, with the Frangos, Walnut room, Christmas shopping, and the clocks....etc. They should be ashamed at their decision."

"I have lived in this fine state for all my life, and growing up, Marshall Fields has been a staple of my childhood. It would cause me much grief to see it be disgraced by this new name."

"Macy's means nothing in Chicago - or the midwest for that matter. I lived in Mpls for 5 years, the only time I stepped foot in Macy's there (MOA) was to get from the parking garage to the rest of the mall. Field's is Chicago tradition. Macy's should stay "

"It would be a shame for Chicago to be stripped of this bit of history in the name of corporate red tape. In a time when retail chains are producing cookie cutter cities, individuality and cultural icons are sorely needed. I truly hope Macy's will take int"

"Name change bad juju!"

"just don't do it"