Marshall Field Name Change
We, the undersigned, are citizens or visitors of the city of Chicago and we strongly oppose your decision to change the name of the landmark department store, Marshall Field & Company to Macy's. M... continue reading »
"a bad marketing move"
"Please consider, thank you."
"В"
"Federated underestimates the citizens of Chicago and other loyal customers of Marshall Field's on State Street. If the Field's name leaves Chicago, do they honestly believe we will stoop low enough to patronage a Macy's? Therefore, "welcome us, Carson Pir"
"You must be the same team that suggested Coca Cola change their original flavor...that was successful! Don't mess with the Marshall Field's name!!"
"I think you under estimate the value of tradition."
"keep the name"
"В"
"I would add that not only the name should remain but the brands and quality of goods as well. We have Macy's in the Twin Cities, and we need the higher end Marshall Field option."
"Don't change a good thing!!!"
"Don't ruin a Chicago institution!!! I will NEVER shop at Macy's!!!!!!"
"It just won't be Chicago with Marshall Fields. Don't change the name and don't change the selection of styles. Choice in shopping is very welcomed."
"I completely agree. I shop at Marshall Fields because it is a good brand that I can trust. Macy's does not do that for me, and from my experience with Macy's on the East Coast, I doubt I will be shopping at these stores any time soon."
