Request to CBS to air the Lane Bryant lingerie show
Sign Now
We, the undersigned, demand that CBS provide equal time to plus-size women in America and air the Lane Bryant lingerie fashion show set to take place in February 2003.
Buying power!
1. 60\% of women in America wear at least a size 14.
2. In 1999, the plus-size market was worth roughly $27 billion in sales.
3. The plus-size clothing market is growing at 10\% per year as opposed to missy and junior sizes which are only growing at 3\%.
4. The average American woman is 5'4" and a size 14.
5. In short, why cater to the minority when the buying power lies with the majority?
Popular myths
Despite popular belief, most American men do not prefer the very thin physiques depicted in the Victoria's Secret fashion show. According to the February 2000 issue of Glamour Magazine, men and women overwhelmingly found Kate Winslet's size 12/14 physique to be most pleasing when compared with other sizes. Most mainstream lingerie models are significantly smaller at a size 0 to 4. Plus-size models (particularly those modeling lingerie) are in excellent physical condition and range from a size 10 to size 16.
Conclusion
We believe that the presence of beautiful, alluring models who do not have to starve to be sexy will empower plus-size women and provide hope for every woman who has ever had weight issues. It is widely believed that media images of very thin women have a significant effect on body image in young girls. This feeling of inadequacy can lead to excessive exercise, starvation diets, drug abuse and deadly eating disorders. By depicting real, healthy "average" women, CBS could have a substantially positive impact on the body image off millions of women across the country.
Buying power!
1. 60\% of women in America wear at least a size 14.
2. In 1999, the plus-size market was worth roughly $27 billion in sales.
3. The plus-size clothing market is growing at 10\% per year as opposed to missy and junior sizes which are only growing at 3\%.
4. The average American woman is 5'4" and a size 14.
5. In short, why cater to the minority when the buying power lies with the majority?
Popular myths
Despite popular belief, most American men do not prefer the very thin physiques depicted in the Victoria's Secret fashion show. According to the February 2000 issue of Glamour Magazine, men and women overwhelmingly found Kate Winslet's size 12/14 physique to be most pleasing when compared with other sizes. Most mainstream lingerie models are significantly smaller at a size 0 to 4. Plus-size models (particularly those modeling lingerie) are in excellent physical condition and range from a size 10 to size 16.
Conclusion
We believe that the presence of beautiful, alluring models who do not have to starve to be sexy will empower plus-size women and provide hope for every woman who has ever had weight issues. It is widely believed that media images of very thin women have a significant effect on body image in young girls. This feeling of inadequacy can lead to excessive exercise, starvation diets, drug abuse and deadly eating disorders. By depicting real, healthy "average" women, CBS could have a substantially positive impact on the body image off millions of women across the country.
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Goal
1,000 signatures
Goal: 50,000
Latest Signatures
17 February 2016
10 February 2016
999.
Rachel G
|
This is a simple decision. As a business owner myself, I recognize that appealing to a larger market is every marketing consultant's goal. This lingerie is targeted at the largest market of women available; therefore, it only makes sense that CBS should w
3 February 2016
21 January 2016
20 January 2016
18 January 2016
5 January 2016
30 December 2015
23 December 2015
17 December 2015
6 December 2015
2 December 2015
30 November 2015
20 November 2015
16 November 2015
986.
Janice B
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We all know that you aired the Victoria's Secrets show to gaint he viewership of men. Have you ever considered that women, as well as men, tune in to see these shows. There are so many positive images regarding the plus size woman. We need to continue pro
5 November 2015
985.
Sylina B
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They allowed Victoria to strut her stuff, whats wrong with Lane bryant. Media is not supposed to discriminate against anybody but thats what it looks like to me
Job title (if relevant)
High school student
20 October 2015
20 October 2015
19 October 2015
17 October 2015
13 October 2015
980.
Fanieka R
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It is important to showw models of all different shapes and sizes to let people know that plus models do things just as well.
12 October 2015
979.
Lashelia M
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I hope that you decide to air the lane bryant lingerie show because most of the women to day are no the skinny supermodel size and you should show some realistic size women on CBS.
12 October 2015
2 October 2015
27 September 2015
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