Stop SMA sponsoring ‘Movies 4 Mums (and Dads)’ at Mahon Point Omniplex

This petition is to alert management of Mahon Point and Cork Omniplex of our wish to stop SMA sponsoring ‘Movies 4 Mums (and Dads)’ at Mahon Point Omniplex. This sponsorship is a breach of WHO code (see below): Advertising of infant formulae is restricted to publications specialising in baby care and scientific publications. Such advertisements for infant formulae are subject to the conditions laid down in Article 13(3) to (7) and Article 13(8)(b) of Directive 2006/141/EC and contain only information of a scientific and factual nature. Such information must not imply or create a belief that bottle-feeding is equivalent or superior to breast feeding. Point-of-sale advertising, giving of samples or any other promotional device to induce sales of infant formula directly to the consumer at the retail level, such as special displays, discount coupons, premiums, special sales, loss-leaders and tie-in sales are prohibited. Manufacturers and distributors of infant formulae must not provide, to the general public or to pregnant women, mothers or members of their families, free or low-priced products, samples or any other promotional gifts, either directly or indirectly via the health care system or health workers. Donations of informational or educational equipment or materials by manufacturers or distributors may be made only on request and with the written approval of the appropriate national authority or within guidelines given by that authority for this purpose. Such equipment or materials may bear the donating company’s name or logo, but may not refer to a proprietary brand of infant formulae and can only be distributed through the health care system. Donations or low-price sales of supplies of infant formulae to institutions or organisations, whether for use in the institutions or for distribution outside them, shall only be used by or distributed for infants who have to be fed on infant formulae and only for as long as required by such infants.