Marshall Field Name Change

"If you change the name I wil stop shopping at all Federated own stores."

"Why? Macys, your nothing but bullies. You're doing a fine job of cultivating hatred, bitterness, and anger among your future customer base. Your research is waaaayy off. Sounds like your research was conducted by one of your competitors. I for one, will b"

"have 53 years in Chgo and most of my shopping memories are in FIELDS. I will not shop at Macys."

"a staple of my whole life gone!"

"Don't destroy the name"

"I WILL NOT SHOP AT MACYS-0NLY MARSHALL FIELDS."

"I have always loved Macy's and have shopped there in NY and elsewhere, but if you change Field's name, I will never go in."

"Looks like I'll be shopping at Carsons more...."

"dummies, people will think it is still a local chain."

"you already wrecked my childhood memories of the Bon in Seattle, now you're going to mess with my mother's childhood in Chicago? REALLY!"

"Hopefully they realize it's just not going to fly...as a business woman, I can appreciate their view, but I, like many Chicagoans am taking this personally. Like Walter Jacobson, my family will now shop at Carsons..."

"Maintaining the history of Chicago icons is important for future generations."

"I have been shopping at Marshall Fields in Illinois for over 25 years. It is the first store I think of when I shop. Changing it's name would be a huge mistake and a loss to Chicago."

"This is ridiculous. I will never shop there again."

"The head of Federated is trying to make Marshall Field's be about quantity when all Chicago knows that Marshall Field's is about quality."

"why ruin a good thing?"